About the Author
Shareba Abdul
Hi! I'm Shareba Abdul, a food photographer, recipe developer, and writer based in Ontario, Canada.
Over the past 15+ years, I've built In Search Of Yummy-ness into a trusted resource for home cooks, creating well-tested recipes, original food photography, and branded content for both everyday readers and national food brands.
My Experience
My background spans many areas of food media, both behind the scenes of brand campaigns and as a content creator.
I've worked on Canadian cooking shows, including The Main and Everyday Exotic, assisted professional food stylists on national brand campaigns, and developed, styled, and photographed food for television ads and social media.
As a freelance recipe developer and food photographer, I've created branded content for Nutella, The McEwan Group, SweeTango Apples, and Grace Foods Canada, and contributed food and lifestyle writing to Yahoo Canada and Food Bloggers of Canada.
All of this shapes how I approach my work today, creating recipes people actually want to make, written clearly, tested thoroughly, and supported by strong visuals.
My Education
- Honours Bachelor of Applied Arts (Media Studies) | University of Guelph-Humber
- Diploma in Journalism (Print & Broadcast) | Humber College, in partnership with the University of Guelph-Humber
- Culinary Arts Certificate | George Brown College Continuing Education
My Expertise
After more than 15 years of running In Search Of Yummy-ness, my work focuses on helping home cooks feel confident in the kitchen with approachable, flavourful recipes and practical cooking guidance.
My cooking style is laid back and comforting, with a balance of healthy dishes and treats. Growing up in a multicultural part of Canada, with Trinidadian roots, has given me an appreciation for flavours from around the world, too.
To learn more about the site's purpose and values, visit the About In Search Of Yummy-ness page.
more about me...
Fun Facts
- 🍅 I enjoy growing vegetables in my backyard during the warmer months.
- 🐈 I'm a devoted cat mom to two Ragdoll cats.
- 🩰 I took ballet lessons for 15 years and still have all of my pointe shoes.
My Favourite Recipes
Featured Work/Media
- Guest on the Passing the Plate Podcast, discussing my Trinidadian heritage and approach to adapting family recipes.
- Interviewed Chef Michael Smith about the Year of Pulses.
- Interviewed Chef Susur Lee, Chef Trevor Lui, Chef Luis Valenzuela, and Chef Harminder Singh for a Yahoo Canada feature on Canada's international cuisine.
- Wrote feature articles about Chef Farzam Fallah, Aimée Wimbush-Bourque, and Chef Renée Lavallée for Food Bloggers of Canada.
- Developed, styled, and photographed recipes for The McEwan Group and SweeTango Apples.
- Photographed recipes using Grace Foods Canada products, which were published online and in an issue of the Toronto Sun in 2015.
- Guest lecturer at Toronto Metropolitan University (formerly Ryerson University) in 2016, where I spoke to students in the MHSc Program in Nutrition Communication about blogging and digital media.
Let's Connect
I'd love to hear from you! Feel free to contact me by email or find me on Instagram. You can also sign up for my weekly newsletter, Cozy Weekends, for comfort food recipes and kitchen tips delivered every Saturday.
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